Of all the watches I’ve been browsing, this happen to be the only one that caught my eyes; There wasn’t even another candidate for me to struggle over (Fossil, Swatch, Diesel, Starcks..etc.)
Loved this watch, but after 3 years of adventures, it finally decided to quit on me:
Braun’s a German consumer products company. At its prime days, it had produced furnitures, radios, turntables and much more. But today, many perceive it as a generic electronic shaver brand – at least that’s the first auto-fill by Google.
↑For those who are new to Braun, it’s no surprise that you’d find it strange to purchase a watch from a company that produces a series of electrical shavers. But to me, it’s only as strange as buying mp3 players from a company that makes computers.
This should a familiar face to the industrial designers out there. Dieter Rams is the former chief of design at Braun. He’s the one that came up with the “10 principles of good design,” along with a crap load of timeless pieces while he was at Braun.
↑To me, he’s like the Paul Rand of industrial designs.
Long before I purchased the watch, I grabbed this from Amazon:
“Less and More” – a product archive of Braun. Within listed most, if not all, the products designed by Dieter Rams and his partner Dietrich Lubs.
A quick glance:
↑Second from the left is a lighter. Beautiful, yes?
To make this more relatable, Jonathan Ives, the senior vice president of industrial design and principal designer of the iMac at Apple, find great inspirations from Braun for many of his designs:
↑Similar aesthetics – nothing spectacular, just something simple, clean, and straight forward.
Here it is:
“Braun’s decision to re-issue its collection, including some of the LCD watches from the 1970s, met with the approval of Dietrich Lubs, co-designer with Dieter Rams. Lubs credits the watches’ independent and functionally-oriented designs for the continued relevance of the Braun timepiece collection, about thirty years after its initial introduction.”
A product that follows the 10 principles of good design.
’til next beautiful product,
-Benson|| Twitter || the movement|| The Imaginary Zebra website || Shop of Imagination ||
