Logo design’s a riddle to designers (yet there’s no right answer) There are all types of approaches – the color choices, the font type, the decision between whether to use graphic or texts, the details that can symbolize the company, the balance of complexity and simplicity…etc.
Logo’s crucial to a company – Often time, it’s people’s first impression of that company.
They are fun design, yet challenging.
The Assignment:
-MA is an uprising professional insurance company that targets clients such as doctors, engineers, and dentists.
-M.A. are the initials of the last names of the 2 founders.
-They’re looking for a logo that could reflect their company.
The Development: 
The brainstorm stage: I’d jot down as many different possibilities as I could. You never know which of them might lead to that “AH, SWEEET” moment. At this stage of the development process, I wouldn’t like to constrain myself with what I know about the company (except for the basic guidelines) – I’d try to go all out.
Guidelines:
-“MA” should be prominent.
-Work around those 2 letters. 
I filtered down to a couple of concepts:
-In both serif and san-serif type faces.
-Complex and minimalistic approaches.
-I played around with fun lines and shapes that might not be seen in a professional firm. 
Eventually settled for this concept: 
Further developing within the concept to make it more fitting: 
Instead of 2 separate letters, we want them to look like one.
Final modification: 
Since it’s a professional firm, they wanted to make sure it’s as clear and as legible as possible.
A logo as simple as it seems actually came a long way.
Aren’t logos tricky?
’til next time,
-Benson|| Twitter || the movement|| The Imaginary Zebra website || Shop of Imagination ||
