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Krizzy Cakes – Design Process


I was asked to create a t-shirt design with a new approach that I’ve never tried in the past. It was a rather interesting experience, with lots of research. Pretty challenging when taking on this project, but the final design rolls out smoothly after a few drafts and sketches.

[Krizzy Cakes] is a small side project created by Krystal Healy and Isliana “Izzy” Jimenez. Based out of San Antonio, TX, they specialize in custom cakes and desserts!

Guideline:
-White with teal and pink color combination.  
-They sent me a sketch of a general concept they’d like designed.
-“Whimsical” style. (a brand new style)


↑The sketch that I built the final design around.

After browsing through loads of whimsical style graphics, I noticed a few things can makes up the style – To express the fantasy, elegant feel, there must be curves, vibrant colors, thin lines, and flowy-ness.

First idea – using cream as an outline for the cake.

↑Issue: was very difficult to write out the letters – and the thickness made the design look less delicate, so I discarded the idea.

2nd one was too geometrical. Lacking the “flowy-ness”

Final draft – incorporating all the elements that I think would make the whimsical style design.

Final design:

Back logo:

Neck label:


BAM.

Quick question:

It’s a necessary element when I design – I’m listening to “She Said” by Plan B

’til next time,
-Benson|| Twitter || the movement|| The Imaginary Zebra website || Shop of Imagination ||

http://www.theimaginaryzebra.com

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