A collaboration tee for an upcoming water + shaved ice company in the bay area! Before I even get into the design process, just like to say that I’m glad there’s this place in San Pablo now to cool off the summer heat. (Although, there’s never a bad time for shaved ice. )
Back to design process:
I was given full creative freedom as long as the shirts are blue (teal) and pink (Fuchsia.)
This means the design would have to be “color neutral.”
After the brainstorm session, I decided to go with the icon approach.
↑ A series of related objects and elements that came to mind when I thought of the company.
Illustrator it up.
Since I’ve already made the icons, why not transform em’ into equations :
For fun.
..and a couple more left.
Black was used to add depth to the design and to off set the plainness.
↑The final design.
’til the next collabo,
-Benson|| Twitter || Facebook || 365. || Shop of Imagination ||
