A friend of mine from high school is playing the league with his team “Redunkulous”. This’d be my first time designing for a sports team logo. How fun.
Background:
-Team name Redunkulous.
-Bay Area Basketball Team.
-Mascot – White Tiger.
I’ve researched a series of upcoming and old school NBA logos. Majority has a animal/mascot figure in their logo. Some uses types with the net and hoops. Some are more abstract.Browsing through the logos gave a good idea on the approach – definitely something less complex with no more than 2-3 colors.
Here’s the first sketch I came up with. 
..then I realized there’s really no stripes on the tigers legs. Regardless, the overall design didn’t quite had the “UH!” factor.
Sketch 2. Direct and basic tiger figure in the center with designed fonts on the rim of the basketball, which lay behind the tiger. 
Detailing. 
Result. First color way was black, white, and teal. 
Then, by the votes of the team, they wanted the royal and gold Cali colorway. I added the dots to add texture to the design – a whole flat surface of the ball made the design look plain. 
Home & Away games.
Fin.
-Benson|| Twitter || the movement|| The Imaginary Zebra website
