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Campus Rotaract Club of Davis – Design Process


Cheryl from Campus Rotaract Club (CRC) of Davis contacted me awhile back to collaborate on their latest club tees – a shirt design that represents the club’s aim for the given year. (This item’s available exclusively via CRC at UC Davis.)

Here are a couple steps that I’d usually go through to whip out a design:

↑Research: If the club’s done shirts in the past, I’d usually take a look at them to get a general design approach for the new design. Aspects such as the color way, placements of the designs, and the font choices they used are worth paying attention to.

Then I’d focus on the theme to brainstorm for ideas:

↑For this year, CRC aiming for “Giving service, guiding leadership.” Picking out key words usually help filter down the cluster of various concepts.  In this case, I chose “guidance” and “service” as the root of the design.

Judging from the past t-shirts, the dominant color’s red with white and yellow designs.

↑ Color’s crucial. It affects the potential objects you can use in an illustration. It’s best to settle down on what color you can work with before sketching out any ideas.

Once I figured out the fundamentals, I’d begin the doodle process:

I took a direct approach with the theme “Giving Service, Guiding Leadership” by having people building(giving service) the lighthouse.(the guiding light for leadership.)

While maintaining the original color way, I added the extra black as accent to offset the bright colors.

Details are fun to add.

Slightly rearranged the letters to complement the front design.

Ta da!

↑Courtesy of the CRC @ UC Davis


↑Courtesy of the CRC @ UC Davis

’til next collaboration,
 -Benson|| Twitter || Facebook || 365. || Shop of Imagination ||

http://www.theimaginaryzebra.com

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