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Author: Benson C.

My Fresh Bite—Design Process

A logo should look good and be able to stand on its own, but that is just the tip of the iceberg. Designers (most of them, atleast) come a long way and go through a rigorous procedures to design something that’s seemingly simple. Here’s the

Melly Lee—Design Process

Melly Lee is a Los Angeles, CA based photographer. She’s had the chance of working with some of the most renown YouTube artists, professional dancers, musicians, and entrepreneurs such as David Choi, Shay Carl, Cloud Campos, Mike Song, IJustine, and many more. Her quirky and

Zeeb Character Limited Edition Prints—Design Process

For those who aren’t familiar with Zeebs, they’re the mascots of Imaginary Zebra. I’ve been refining the style and the aesthetic of the characters since 2006, when Imaginary Zebra was solely a hobby that occupied me during down times: Minor tweaks on the body proportion

My Designer Wall—$15 Project

Went to my first design conference, HOW, a couple months ago. Not only had I talked to a series of vendors, I’ve also collected quite a few things along the way—from wallets, erasers, to phone cases and stickers. But of all things, my favorite souvenir

Empty Duck Digital—Design Process

I had the opportunity to work with Josh, the executive producer of Empty Duck Digital, to develop the corporate branding for his video production company. Empty Duck Digital produces a wide spectrum of videos from highlight reels to feature documentaries with clients from bands, athletes,

Japan Trip—The Best of Japan

Delighted to have spent the last 7 days in Japan with my fam. We’ve shopped, devoured, ridden trains, slept in traditional hostels, dipped in hot springs, and hiked (lots of it). It’s definitely one of the best experiences of my life. And as much as

Japan Trip—Day 7

Day 7, 48 hours left before we wrap up the Japan trip. We’ve had our shares of the view of Japan, and we’ve been spending 15 hours day out there just to grasp it all. Yet, there are still plenty to see, so we kicked

Japan Trip—Day 6

Day 6 of 8. Our first full day in Kyoto. This means no more time wasted on city to city commute, and all time dedicated to getting used to the lifestyle of a Kyoto tourist. Unlike Tokyo, the subway system isn’t as wide reached or

Japan Trip—Day 5

Breakfast. It finally became what should be the biggest meal of the day: We stayed here for one night and the hotel came with dinner and breakfast. Frankly, having so many assortments of dishes and knowing little about their culinary culture, we guessed when and how

Japan Trip—Day 4

Pardon the delay, we’ve migrated to Kyoto the past couple of days and we’re in the process of adjusting to the new pace and environment. Kyoto’s drastically different from the city scape of Tokyo, but I’ll get more into that in the next couple of

Japan Trip—Day 3

Skipped breakfast and slept in (spent too much time blogging last night). There’s a long day ahead of us—For day 3, we decided to visit some of the most iconic landmarks of Tokyo, Japan. Our hotel located in the heart of Shinjuku, right by the

Japan Trip—Day 2

Day number two. We’ve begun to stay out later, sleep fewer hours, and have less time in the morning to prep (or write blogs) as we’re cramping more events into our schedules. So, I afraid I may not have time to update these trip recaps

Japan Trip—Day 1

Mom’s been wanting to visit Japan for awhile, and so we made it happen. (Thanks to Bae and Margaret’s financial and intellectual support.)  Here’s day 1 of the 10 trip to Japan. The crew consisted of:  Day 0—The departure. We took the Asiana Airline (yes,

NextShark Identity Design Process

Facebook :: Website I had the pleasure of working with Benny, Founder of NewMediaRockstars, to design the identity for his latest project—NextShark, an online magazine dedicated to providing current news and resources for the young entrepreneurial mind. Having a visual element in the brand name

How to Cut a Bottle

It started with the following:Look how beautiful the results are. The process seem fairly easy. Wow, what a wonderful afternoon project. SIKE!! I wouldn’t be so optimistic. It took me more than a dozen tries before I get something just semi close to what appears

A Trip to Waterworld

Daniel is Michelle’s younger brother, and he just moved to the States to complete his high school career. Summer heat scorching and vacation ending (for Daniel), so we decided to take a trip up to Concord for his last break before school starts. (Plus, Costco

Starbucks’ DIY Cup

Michelle and I have lots of contrary interests. No, wait, we have lots of similar interests—stay home, watch movies, eat junk food, and be fat. And of the many interests that we share, one of which that we’re most proud of is this—an interest in

Glimpses Into My Notebook (Book #3)

8/9/2013 marked the end of my 4th 3rd notebook (made a false announcement online, sorry). Thought this came by sooner than I expected, but after taking a look back at my last notebook glimpses post, which happened almost 2 years ago, I realize that time

Burgundy Suite

Facebook :: Website Branding development for a California based music production co., Burgundy Suite. I created the brand mark using the form of “B” and the curves of “S”. The icon subtly displays both letters in a cohesive manner without shouting “B.S.”, a connotation that

Elissa Alva x IZ—Design Process

Had the honor of collaborating with the one and only—Elissa Alva. She’s a mother of a five year old, yet still managed to juggle her time between the role of a full time student and professional model. Not only is she one of the sexiest

HOW Design Live Conference—The Exhibition Hall

HOW Design Live is a web & design based conference that’s currently taking place (June 22nd-26th) in San Francisco. Although, I’m big on design and have been revolving my career around it, I’m quite disconnected with the field in terms of professional gatherings and events

Daft Punk—The Hanger Project

A fairly quick and inexpensive project. It started with these two hangers: Never have I paid any attention to hangers. But last weekend, as I was walking the dogs in the backyard, I stumbled across these hangers that were accidentally left on the floor from hang drying (yes,

Paperman Inspired Munny Project

Couple years ago, a friend handed me a blank Munny, a DIY figurine from Kidrobot, and asked me to do whatever I’d like to it. With little time and idea, I’ve been guiltily putting this project on hold… (Better late than never, right, Johnson?) It

Happy Mother’s Day

This is my mom. This is my mom’s mom and my mom’s sister. She’s also a mom. They are my sisters. They’re both moms. I don’t know how it’s like to be a mom, but just seeing how much my mom had to endure to

Back home—Taiwan

I’ve spent almost just as much time in the States as I have in Taiwan over my lifetime. I’ve earned my education, met some of my best friends, and even started my career in the States, but Taiwan is still where I call home. (It’s

Margaret + Lu’s Wedding Celebration

Last Sunday’s a big day for the Qi and Chou family. Especially for me, really. Not only did I gain a new brother, I had the honor of documenting the wedding. Being my first wedding shoot, I had to put all my theoretical knowledge to

Connor Surdi Business Cards

Business card design for Washington based photographer, Connor Surdi. First impression is important, this set of card was designed to spark a conversation and leave a memorable experience. 15pt silk lamination + high raise spot UV on both sides.

The Not-So-Classic Switcheroo

Switcheroo is a personal project by Hana Pesut. I stumbled across it a few days a ago and was fascinated by idea and how men and women are willing to pull down their face for a picture like these.Michelle and I decided to give it

Tying the Knot—Margaret and Lu

This past Wednesday, not only did I have the honor of witnessing the registration process (which doesn’t sound as glamorous as it appears), I was also given the opportunity to document the event. This process is fairly simple compare to the flamboyant wedding ceremonies what

Cranefold Photography—Identity design

Identity design for a California based photographer, Andrew K. Aside from photography, he also loves papercrafting, which inspired the name “Cranefold”. He loved the art of it and how, with the patience and precision, he could make something creative and beautiful with just hands and

Be Seen Magazine—Branding Development

I had a side project a year back called “BCBeSeen” where I tried to do unbox videos and reviews. It was too time consuming, so the project was postponed for a good while. Recently, I have a couple of friends who are interested in doing

Jeremy Boyle—Branding Development

Brand development and stationary design for Jeremy Boyle, a rising photographer from Fairfield, California. Jeremy provides various photographic services from lifestyle journalism, automotive photography, to portraits. It is important to create a brand mark that can seamlessly implemented into the different aspects of his work,

CES 2013—Day2 of 2

The last release of the 49ers inspired items have kept me busy. Here I’ve finally found the time to finish up part 2 of 2 of the CES trip. This time I went to LVCC to check out all the big players. However, although they

CES 2013—Day1 of 2

Ah, the actual show. This is part 1 of 2 of this ENORMOUS trade show, where they had exhibits in Las Vegas Convention Center (LVCC) and the Venetian ballrooms. All the big players were at LVCC, leaving some of the most innovative startups in Venetian.

CES 2013—Arrival

I was there 2 years ago and had a blast. Although, Cody and I were bombarded with tablets and 3D monitors, we still had our fair share of innovative exposure on various media. Tech advancement accelerates like no other, so to keep up (for no

IMAGES—A photography project

Redesigned my tumblr for a new project—IMAGES. A project dedicated to my interest in photography. I’ll be trying to post an image daily for as long as I can. ’til next time, -Benson http://www.theimaginaryzebra.com